Find out more about Help for Heroes here: www.helpforheroes.org.uk

Help For Heroes was the idea of Appeal Chairman Bryn Parry and a group of friends and relations, many of who have connections with serving servicemen and women. Bryn and his wife Emma wanted to do something to help the wounded and came up with the idea of a sponsored bike ride. They mentioned it to some friends who mentioned it to some more friends and suddenly Help For Heroes was born and growing fast. A flurry of visits to various offices led to the campaign being blessed by the head of the army, Chief of the General Staff, General Sir Richard Dannatt.

Help For Heroes is backed by the Army Benevolent Fund, the Army’s own charity that does wonderful work for soldiers and other servicemen and women both directly and through its support of other service charities.

Bryn Parry, Co Founder and Chief Executive served for ten years in The Royal Green Jackets before leaving the army in 1985 to become a cartoonist. He is the author and illustrator of nine books and his company, Bryn Parry Studios produce a wide range of gift products which can be seen at www.brynparrystudios.com

Emma Parry, Co Founder and Managing Director of Help for Heroes Ltd has coped with being married to Bryn for 26 years and since 1985 has been fully involved with running their business.  Apart from book-keeping (not her strong point!) she has done pretty much every job going and now concentrates on sourcing products for Bryn's designs.  They have three children in their twenties and their son has just joined 2 Rifles.

Mark Elliott, Director of Operations spent 25 Years in the Grenadier Guards, followed by 8 years in the Insurance Industry.  He is currently CEO of the National Organisation of Beaters and Pickers Up www.nobs.org.uk.  He also spends what time he has left over running Marathons (and other sporting challenges!) playing cricket and shooting / beating.  Mark is married to Claire and lives (with Botham his dog) in Amesbury Wilts.  His Daughter Laura has just graduated from University and is living in Nottingham.

Belinda Mitchell, National Coordinator, has been married to John for 35 years.  Formerly in the Diplomatic Service, now living in Hampshire, they have three grown-up sons. Before joining Help for Heroes, Belinda was for 17 years a Senior Manager with a clothing company.  She likes gardening, hill-walking and chocolate.

Ruth Farrell, Head of Events is married to a serving officer in 1 Royal Horse Artillery and is based in Tidworth. Previously involved in organising more corporate based events, she is now greatly enjoying supporting H4H fundraising events and challenges across the country and as far as she is concerned, the crazier the idea the better!!

Lucy Ludlow, Events, Working for H4H appealed to me as I have friends in the armed forces and feel the charity is helping to ensure our wounded soldiers get the best help, support and futures they deserve. Can’t wait to get actively involved in the events taking place for Help for Heroes and already signed up for the next bike ride...lycra at the ready!!

Katie Cherrett, Office, worked in the accounts department at Hoover Ltd for 3 years before realizing my true calling.. To help man the phones at Help for Heroes. So I packed my bags in sunny Wales and have now set up home in Tidworth….. A bit scary, but felt a little lucky as my boyfriend Chad (seriously) only lives in Andover. My family is mainly army based so I am extremely proud and privileged to take on my role here at H4H.

Amanda Davies, Finance is married to Lee for 16 years. Lee is a serving officer  with 2 Royal Welsh based in Tidworth. Have 2 daughters, Megan 15, and Bethan 13. Worked for 3 years prior to H4H supporting the families of 2 Royal Welsh and organizing outings etc. Before that, studied extensively and stayed at home bringing up the children.